1 April 08:00-10:00Elements

Everyone says brand will matter more in the age of AI. Few can say what that means in practice.

Join us for a breakfast session that cuts through the hype and gets concrete. We’ll explore what a real retail brand and offering look like when AI, automation, and data-driven experiences become table stakes, and why a hologram in-store or fancy buzzwords in ads won’t get you there.

Join us to learn how to build a strong, differentiated retail offering and what “brand” actually needs to stand for nowadays. 

AGENDA

08.00 Doors open + Breakfast is served

08.30 Event starts

10.00 Event ends

Speakers

Lennart Schultz
CMO & CCO - Reitan Convenience Sweden, Pressbyrån, 7-Eleven & PBX.

Lennart Schultz is CMO & CCO at Reitan Convenience Sweden, responsible for the marketing and communication behind brands like Pressbyrån, 7‑Eleven and PBX. Known for bold, culture-driven campaigns and a strong belief that great marketing should reach everyone, not just a target group, he works to keep convenience retail relevant in people’s everyday lives.

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Johan Kaij

With 20+ years of experience, Johan helps businesses grow by combining a category mindset with a focus on what customers need. He's worked across both B2C and B2B, often in hybrid model, primarily in the Nordics, while bringing an international perspective to every assignment. Johans expertise spans retail and FMCG, across both physical and digital channels, supporting leading Nordic retailers and brands across multiple categories. 

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