Retail Talks: Circel Sessions

With 20+ years of experience, Johan helps businesses grow by combining a category mindset with a sharp focus on what customers actually need. They’ve worked across both B2C and B2B, often in hybrid model, primarily in the Nordics, while bringing an international perspective to every assignment.

Their expertise spans retail and FMCG, across both physical and digital channels, supporting leading Nordic retailers and brands across multiple categories. With a long-standing passion for digital transformation - including a master’s thesis on digital distribution in 2002 - they see today’s retail landscape as finally catching up to where their curiosity has been all along.