1 April 08:00-10:00Elements

Everyone says brand will matter more in the age of AI. Few can say what that means in practice.

Join us for a breakfast session that cuts through the hype and gets concrete. We’ll explore what a real retail brand and offering look like when AI, automation, and data-driven experiences become table stakes, and why a hologram in-store or fancy buzzwords in ads won’t get you there.

Learn how to build a strong, differentiated retail offering and what “brand” actually needs to stand for nowadays. 

Apply for your spot

AGENDA

08.00 Doors open + Breakfast is served

08.30 Event starts

10.00 Event ends

Speakers

Lennart Schultz
CMO & CCO - Reitan Convenience Sweden, Pressbyrån, 7-Eleven & PBX.

Lennart Schultz is CMO & CCO at Reitan Convenience Sweden, responsible for the marketing and communication behind brands like Pressbyrån, 7‑Eleven and PBX. Known for bold, culture-driven campaigns and a strong belief that great marketing should reach everyone, not just a target group, he works to keep convenience retail relevant in people’s everyday lives.

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Johan Görgård
CEO - HSNG (Gymgrossisten, Bodystore, etc.)

Health is maybe the strongest trend right now, especially within younger target groups. Demand is high, competition even higher. HSNG (Gymgrossisten, Bodystore, etc.) is the Nordic Market leader in health supplements and products. In a fireside chat, Johan Görgård, CEO of HSNG, shares his experience on how they build a strong offering in the market, and likely also views on how AI changes the interaction with their brand.

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Ola Schröder
CCO - Wair Nordic

What happens when a leading retailer discovers a need for their own development, that then turns into a system developed for others as well? Ola Schröder, CCO at Wair Nordic, shares the experience of how Dutch retailer Shoeby with 200+ stores and a turnover of €300M+ needed to develop their own forecasting based on global fashion trends, which later turned into the AI driven solution Wair. Business and customer focus leading to tech solutions.

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Johan Kaij

With 20+ years of experience, Johan helps businesses grow by combining a category mindset with a focus on what customers need. He's worked across both B2C and B2B, often in hybrid model, primarily in the Nordics, while bringing an international perspective to every assignment. Johans expertise spans retail and FMCG, across both physical and digital channels, supporting leading Nordic retailers and brands across multiple categories. 

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